Academic
Progression
Social connection in physical and digital world
I study how people connect — with content, with technology, and with each other across languages, cultures, and social contexts.
My journey began in marketing research, where I explored how social contexts such as companionship cohesiveness and gender shape impulsive purchasing decisions. What fascinated me was not just what people choose, but why—how subtle social dynamics influence behavior in ways we often don’t consciously recognize.
Today, as a PhD candidate working with Prof. Stacey Scott, I extend this curiosity into the field of human–computer interaction. My work examines how digital-social design and social contexts shape user behavior, community connectedness, and shared meaning across cultures.
I am particularly interested in transnational fandoms and live streaming, where challenges such as language barriers, communication design, cultural differences, and the ephemeral nature of digital environments create tensions that can disrupt user experience. I also explore how socio-technical design can enhance mutual understanding and support collaboration within multicultural families.
Alongside my research, I teach at the Gordon S. Lang School of Business and Economics, delivering courses in International Business, Project Management, and Business Strategy. My teaching bridges theory and practice, intentionally scaffolding learning through the integration of rigorous academic insight and real-world industry experience.
Industry
Experiences
Communication & Brand Building
Before transitioning into academia, I built a global career in marketing and brand development, working across cities and countries in international companies.
My expertise spans communication, commercial marketing strategy, experiential event design and planning, and new produce development project management, supported by professional certifications including Google Digital Marketing, Shopify Partnership, and PMP.
Across these roles, I led and contributed to cross-cultural campaigns and business initiatives, gaining firsthand insight into how brands engage diverse audiences and how culture shapes consumer behavior across markets.
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