Recent Projects
& Recruitment
Live streaming Social Connectedness
This research program investigates how live streaming platforms can be purposefully designed to support belonging and social connectedness, focusing on K-pop and sports fandoms as high-intensity, transnational contexts of participation.
We addresses a core tension in live streaming: the cognitive demands of multitasking across fragmented interactions versus the desire for meaningful engagement. By designing for parasocial experiences and fan-to-fan social support, this work advances platform strategies that reduce cognitive load while fostering richer, more cohesive community experiences.
Join our study:
K-pop fans: https://uoguelph.eu.qualtrics.com/jfe/form/SV_djzgZdRp7V92Ycu
Soccer fans: https://uoguelph.eu.qualtrics.com/jfe/form/SV_9LjWO6QAQhRSShw
Content Comprehension &
Parasocial Experiences
Grounded in the real-world struggles of K-pop fans, this research identifies parasocial experiences and content understanding as two central pillars of satisfaction in live streaming environments.
We further uncovers key user behaviors and design requirements, translating them into actionable implications for building more supportive and connected community experiences.
Family Collaboration
Cultural and power differences—and the tensions they generate—are deeply embedded in everyday life, particularly within intimate and family relationships. This research stream examines how family negotiate and coordinate daily practices, such as managing family schedules and decision making.
Based on perspectives from computer-mediated communication and socio-technical systems, it investigates how these negotiations are shaped by implicit norms, values, and expectations, and how technology can be designed to not only support alignment, reduce friction, but also enable shared understanding.
Gamified Dark Pattern & Harm
Gamified educational apps are widely praised for sustaining engagement, yet such retention can mask a shift away from meaningful learning toward maintaining platform-driven metrics.
Drawing on interviews with parent–child dyads, we show how retention-oriented design creates exit dark patterns that make disengagement difficult even when educational value declines.
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